Full Job Description
Job Title: Digital Content Strategist
Location: Yelm, Washington
Company: Amazon
At Amazon, we believe that creating extraordinary customer experiences begins with our people. As a leading global retailer and technology provider, we are on a mission to be Earth's most customer-centric company. We're looking for a
Digital Content Strategist to join our innovative team in Yelm, Washington. This is a unique opportunity to shape and create compelling digital stories that enhance our brand's narrative and connect with our diverse customer base.
Position Overview
The Digital Content Strategist will play a pivotal role in our marketing and communications efforts, bringing fresh ideas and innovative strategies to the table. You will work closely with cross-functional teams to develop engaging content that resonates with our internal and external audiences. Your expertise in digital strategy will drive our content creation process, ensuring brand integrity and audience engagement at every step.
Responsibilities
- Develop and execute a comprehensive digital content strategy that aligns with Amazon's business objectives and marketing goals.
- Collaborate with product teams, designers, and subject matter experts to create compelling digital content across various channels, including websites, blogs, social media, email campaigns, and more.
- Conduct in-depth market research and audience analysis to identify trends, insights, and opportunities to better engage our customers.
- Utilize SEO best practices to optimize all digital content for search engines to improve visibility and attract new audiences.
- Create and maintain a content calendar that aligns with marketing campaigns and product launches.
- Measure and report on the performance of content initiatives using analytics tools, adjusting strategies as needed to achieve optimal results.
- Ensure all content is consistent in terms of style, quality, and tone of voice that aligns with Amazon's brand guidelines.
- Stay updated on industry trends, emerging technologies, and best practices in content marketing and digital communication.
- Provide mentorship and guidance to junior team members in the content creation process.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- A minimum of 5 years of experience in digital content strategy, content marketing, or a similar role.
- Proven experience executing successful content marketing campaigns.
- Exceptional writing, editing, and storytelling skills that can adapt to various formats and audiences.
- Strong analytical skills with the ability to translate data into actionable strategies.
- In-depth knowledge of SEO, web traffic metrics, and social media platforms.
- Familiarity with content management systems (CMS) and tools like Google Analytics, SEMrush, or similar analytics tools.
- Excellent project management skills with the ability to handle multiple tasks and deadlines effectively.
- A creative thinker with a passion for innovation and staying ahead of trends.
Why Join Amazon?
At Amazon, we are committed to building the best workplace for our employees. Here’s what you can expect when you join our team in Yelm, WA:
- Competitive Salary: We offer a competitive salary and comprehensive benefits package to ensure a fulfilling work-life balance.
- Career Growth: We pride ourselves on promoting from within and providing continuing education opportunities for all employees to enhance their skills.
- Diverse Work Environment: Join a team of innovative thinkers from diverse backgrounds that value collaboration and creativity.
- Impactful Work: Contribute to customer experiences that touch millions of lives, making the world a better place through innovation and technology.
- Flexible Work Arrangements: We understand the importance of work-life balance and offer flexible schedules to meet your needs.
How to Apply
If you're ready to make an impact and join a pioneering team at Amazon as a Digital Content Strategist, we encourage you to apply today. Please submit your resume and a cover letter detailing your relevant experience and why you are the perfect fit for this role. We are excited to hear from you!
Amazon is an Equal Opportunity Employer
Amazon is committed to a diverse and inclusive workplace. We encourage applications from all qualified individuals regardless of race, gender, sexual orientation, disability status, or any other aspects of identity.